We are dedicated to creating premium and innovative pet products that go above & beyond your pet's needs! It started after my beloved furiends said goodbye. Mui and Mulan were my best friends. They were always there; cheering and watching all my milestones and ups and downs as I matured. After their passing, I developed a strong fear that our memories would fade away as time goes by. Looking for ways to solidify memories, a decision was made to build a company A Company inspired by our memories and experiences As beautiful fluffy furiends, Mui and Mulan enlightened opportunities to enhance our experiences together. Through our journey of designing and creating products, we have joined forces with Up Dog Toys to bring modern and innovative pet products that are designed for both beauty and functionality. Our shared mission is to create products that help strengthen the bond between pets and their owners and create happy memories that last a lifetime. A family-run company by Fred, Calista, and Soondubu The Samoyed Every pet should be celebrated, loved, and cherished! Our passion blooms from the unconditional love and joy that pets bring into our lives. "Until one has loved an animal, a part of one's soul remains unawakened." - Anatole France About Up Dog Shop is an official store of dog toys & gears worldwide. We design the most unique, modern enrichment dog toys and problem-solving dog gears for the happy dogs and happy families. Our mission Our mission is to create premium and innovative pet toys that go above & beyond your pet's needs.