Our Story As kids, our parents really didn't want us eating our favorite chocolates. The snacks we loved most were filled with artificial ingredients, chemical dyes, excess sugar, and a whole bunch of other things that we couldn't even pronounce. So we asked the simple question, "why do the foods we love most have to be so bad for us?" and set out to create chocolate snacks that we could actually eat and feel good about. After thousands of recipes, we finally cracked the code! We reinvented our favorites using only real, simple ingredients and with way less sugar. For real. And the taste is UNREAL! Our Standards it has to taste UNREAL We don't settle for anything short of love at first bite because what's the point of a chocolate snack that doesn't taste UNREAL? it has to be made with simple ingredients We use simple, organic, sustainable, non-gmo project verified ingredients for the good of our health, the planet, and the farmers. it has to have way less sugar We use up to 51%, less sugar than the leading brand and never cut corners by adding corn syrup, sugar alcohols, erythritol, stevia, or IMOs.