On March 27, Bloomberg reported that vivo aims to increase its sales in overseas markets, such as Southeast Asia, to 70% of total revenue within two years. As the largest smartphone market in the world becomes saturated, vivo will accelerate its global expansion.

Vivo's COO Hu Boxiang stated during a media interview at the Boao Forum for Asia in Hainan that...The company's overseas revenue proportion has exceeded 50%, expected to reach 60% next year and 70% the year after."The future is definitely in the overseas market for us."

The report mentions that in 2024, vivo's smartphone shipments in the Chinese market grew by over 10%. According to data from research firm IDC, the company surpassed Apple as well as domestic competitors Huawei and Xiaomi.Ranked first in the country.。

In vivo's largest overseas market, India, Hu Boshang stated that the company will focus on selling high-end devices priced above $600 (IT Home note: the current exchange rate is approximately 4363 RMB). In markets such as the Philippines and Indonesia, the company is still working to expand its sales. According to Canalys data, vivo holds the largest market share in Indonesia and the second largest in Malaysia.

Hu Boxshan said he does not set specific growth targets for each market because these targets are difficult to measure. "Growth is a top priority for our overseas team; if there is no growth, it will be a problem."

The report also mentioned that.Vivo is not yet ready to enter developed markets including the United States and Western Europe.In these markets, high-end devices and sales through telecommunications operators dominate. Hu Bosheng stated that the company may consider entering these markets in three to five years, using new devices like VR glasses as an opportunity.