At the beginning of the new year, the DeepSeek general large model quickly gained popularity in the tech field, once again igniting public attention to AI. Immediately following, with humanoid robots making their appearance on the Spring Festival Gala stage, technology companies led by Unitree Robotics, known as the "Six Little Dragons of Hangzhou," experienced another round of explosive growth in traffic, attracting widespread attention from all sectors. During the highly anticipated National Two Sessions, areas such as autonomous driving and AI diagnosis were frequently mentioned.

These vivid cases undoubtedly clearly indicate: AI is increasingly intervening in our lives, and large models have already become a key focus for the development and implementation of AI. The wave of technological breakthroughs is surging towards the shore of industrial application at an unprecedented speed.

For kitchen appliance companies, how can they cleverly leverage the vertical application of AI technology to open up a new realm of imagination for their development and growth? On March 20th, Boss Electric Appliances made a significant move, launching the new AI model "Culinary God," which is like lighting a lamp in the fog, pointing the way forward for the future development of the kitchen appliance industry.

Industry Crossroads: The Breakthrough Logic of Vertical Models

At present, the field of AI large models presents two distinctly different development paths, with general models and vertical models each facing completely different situations. On one hand, general models, with their broad applicability and strong generalization capabilities, have achieved remarkable breakthroughs at the theoretical level. However, they encounter constraints in specific scenarios during the implementation phase—due to their design goal of pursuing universality and attempting to cover as many scenarios as possible, this leads to a lack of meticulous refinement for particular, more specialized vertical fields.

Therefore, the rise of vertical large models has become an irreversible evolution. On one hand, the country strongly supports the deep cultivation of AI large models in vertical fields at the policy level, empowering industrial upgrading; on the other hand, from the perspective of consumer demand, vertical large models can more accurately capture user needs and habits, achieving true customization.

However, for the time being, very few companies have ventured into vertical large models compared to relatively general large models, and the reasons behind this are not hard to understand - developing vertical models also places extremely high demands on the three key elements of capital, computing power, and data. Building a precise and effective vertical model requires a huge amount of money in the early stage for technology research and development, talent recruitment, and infrastructure construction; during operation, strong computing power support acts like a solid backing, ensuring that the model can process massive amounts of professional data quickly and efficiently; and rich, accurate, and in-depth professional field data is the "fuel" for vertical models, without which the model cannot achieve accurate predictions and intelligent decision-making. Any one of these requirements is beyond what an ordinary company can bear.

In this silent industrial upgrade, Boss Electric Appliances has demonstrated a unique breakthrough gene.

First, as a hardware innovator deeply rooted in the kitchen appliances sector, its advantages have long surpassed the traditional manufacturing dimensions: a full-chain product matrix has built up a natural scenario laboratory, achieving seamless integration between the R&D process and practical application.

Secondly, Robam has been deeply involved in the cooking field for 46 years, accumulating a large amount of Chinese cooking knowledge, private domain self-developed recipe data, and real user behavior data, which makes its understanding of cooking far exceed that of general large models and many vertical large models, building a data moat in the vertical field of cooking.

It can be seen that while other companies are still lingering in the standardized answers of general models, Boss Electric has already adapted to the development trend of the industry, increasing its investment in vertical large models, and with an innovative posture, is pioneering a brand new future for the kitchen appliance industry.

Decoding the Food God Revolution: Expanding New Spaces with Innovation

Of course, the leading advantage of Boss Electric in vertical large models should not be entirely attributed to following the trend of development, but rather more on Boss Electric's new self-positioning based on user needs as a "full-chain cooking solutions provider."

Alibaba Group Chairman and CEO, and CEO of Alibaba Cloud Intelligence, Daniel Zhang once said: In the AI era, all products are worth redoing with large models. The reconstruction of AI kitchen appliances by Robam can be traced back to the birth of ROKI. In 2022, Robam's ROKI digital kitchen appliances were officially released, much earlier than the release time of the popular general model Chat GPT.

At that time, Nobo Electric's director and vice president, He Yadong, stated: digital kitchen appliances and traditional kitchen appliances are from "two different eras," just like comparing an Apple phone to a Nokia phone. Indeed, for ROKI and the digital kitchen appliances it represents from Nobo Electric, it is not limited to a single dimension but extends its reach into multiple aspects such as software, hardware, services, and ecosystems, building a complete cooking full-chain system.

And now, the emergence of "Food God" is based on ROKI, truly integrating vertical large models with real cooking scenarios, breaking the barrier between the digital world and the physical world. Currently, "Food God" not only provides users with rich, professional cooking guidance at the technological level, but also more humanely considers factors such as user health and preferences, coordinating various devices to participate in the entire process from ingredient selection to post-cooking cleaning, building a complete ecosystem, achieving personalized experiences for each individual, and truly realizing a closed loop in the cooking experience.

From a broader perspective, the significance of Robam's release of the "Culinary God" large model far exceeds the kitchen appliance industry itself. This is a bold attempt to transcend the boundaries between digital and physical, reflecting the key trends in the development of the current technology industry—how to bridge virtual digital insights with real-world physical applications. From big data collection, deep analysis, and strategic planning in the virtual world, to the transformation into innovative functions in the physical world such as precise temperature control, intelligent interconnectivity, and humanized interaction in kitchen appliances, it effectively addresses cooking pain points, achieving the leap from theoretical concepts to practical life applications.

This transformation not only opens up a brand new growth path for the kitchen appliances industry, but also provides a model for traditional manufacturing to embrace AI technology and achieve transformation and upgrading, creating new space for industrial iteration under the empowerment of technology.

concluding remarks

In the AI era, true innovation has moved beyond chasing technological concepts and lies in deeply exploring the essence of industries, allowing technology to return to its genuine value of serving life. This is true for vertical large models, and even more so for "Food God."

Looking to the future, as more companies like Boss Electric delve deeper into the application of vertical large models, and as consumer demand for intelligent living continues to upgrade, it is believed that the kitchen appliance industry and even the entire physical world will usher in a more splendid chapter of innovation.