Tesla Loses Ground in Europe: Volkswagen, BMW, and Chinese Automakers Have Successfully Surpassed It
Fast Tech reported on March 25 that data released by research institution JATO Dynamics showed the following (the specific data or details are not provided in the original message, so the translation stops here to adhere to the instruction of not making assumptions):Tesla's electric vehicle sales in Europe have been surpassed by traditional automakers such as Volkswagen and BMW, as well as Chinese brands, in February 2025.
Felipe Munoz, JATO Global Analyst, said that Musk's political stance, market competition and Model Y's recent production halt have hit Tesla's sales.
Data shows that Tesla's registrations of battery electric vehicles in 25 EU countries as well as the UK, Norway, and Switzerland have fallen by 44% compared to the same period in 2024. Sales in February were less than 16,000 units, with its market share dropping to 9.6%, the lowest level for this period in nearly five years.
In comparison, the sales of Volkswagen's electric vehicles increased by 180% year-on-year, approaching 20,000 units; the combined sales of BMW and its sub-brand Mini were nearly 19,000 units.
Notably, Chinese-branded pure electric vehicles also outsold Tesla overall in the European market.
BYD and Polestar's sales increased by 94% and 84% respectively, with both selling more than 4,000 and 2,000 units. Xiao Peng and Li Chen sold over 1,000 and nearly 900 units respectively.
Overall, in February, the total automobile sales in the aforementioned market decreased by 3% year-on-year to 970,000 units, while the registration of pure electric vehicles increased by 25%.
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