Tesla Cars to Make African Debut, Model 3 and Model Y to Go on Sale in Morocco Mid-Year

Tesla announced that its mass-produced passenger vehicles will be officially sold in Morocco starting in mid-2026, marking the first official delivery of Tesla vehicles in an African country. The initial models launched will be the Model 3 and Model Y, making Morocco Tesla's first presence in Africa. The first market to launch whole vehicle sales, after-sales service, and warranty support. Officially authorized dealers will be established locally, accompanied by a comprehensive after-sales service system.

Morocco already had a certain base of Tesla users. European tourists have long driven their Tesla vehicles into the country, prompting Tesla to deploy a Supercharger network there earlier. In addition, there exists an unofficial import channel led by individuals, forming a relatively active user community. This official entry marks Tesla's vehicle business in Africa starting from scratch.

Tesla has previously established energy business operations in Africa. Several years ago, it opened a small office in Cape Town, South Africa, focusing on its Powerpack energy storage system business; its first-generation Powerwall home battery has been sold in South Africa since its launch, and the latest Powerwall 3 is now available in the country.

According to public data, Morocco's new car sales in 2025 will reach 235,000 units, a year-on-year increase of 33%, with gasoline vehicles accounting for more than 95%. In the same period, South Africa's new car sales reached 598,000 units, the highest level in more than a decade, with a year-on-year increase of 15.7%, and the scale is about 2.5 times that of Morocco, also higher than some overseas markets where Tesla has been operating for many years. The proportion of gasoline vehicles in the South African market is also over 96%.

The acceptance of emerging car brands in the South African market is on the rise. Since Omoda and Jaecoo brands under Chery Group entered the local market in 2023, their cumulative sales have reached 20,857 units by the beginning of 2026. Among them, the sales of plug-in hybrid models (SHS) have continued to grow, with 590 units sold; the J7 SHS, which was launched in June 2025, has sold 317 units; the high-end positioned C9 SHS, starting at 999,900 Rand, has also achieved a notable delivery.

Currently, many African countries have introduced supportElectric vehiclesThe development policy framework. Morocco, as Tesla's first complete vehicle sales market in Africa, its establishment is seen as an important starting point for the company's assessment of regional potential. Tesla has not made any public statements regarding subsequent market expansion plans.