Sales Drop of 7% Doesn't Halt Mercedes-Benz's Expansion; Mercedes-Benz Chairman Reveals 14 Billion Yuan Investment in China Next Year
Kuaiketech March 24 news, at the recently held China Development Forum 2025 Annual Meeting, Ola Källenius, Chairman of the Board of Management of Daimler AG, stated:
Mercedes-Benz is always committed to long-term investment in China.Next year, plans to invest 14 billion RMB in a new series of products and technology。”
It is understood that previously, from 2014 to 2023, Mercedes-Benz and Chinese partners jointly invested in China.over 100 billion yuan。
In 2024, Mercedes-Benz announced again with Chinese partnersContinue to invest over 14 billion yuan in China, further enrichpassenger cars and light commercial vehiclesthe localized product lineup.
Recently, Mercedes-Benz Chairman Ola Källenius reiterated the plan to invest 140 billion yuan in China by 2026, undoubtedly indicating his optimism about China's economic growth prospects and Mercedes-Benz's sales in the Chinese market.
worth noting that, sinceAugust 2005Mercedes-Benz and BAIC Group jointly established Beijing Benz, starting with the production of the first domestically produced Mercedes-Benz car, the E-Class.
Now, Beijing Benz has become the largest and most advanced Mercedes-Benz automobile manufacturing base in the world.
It covers the production of entire vehicles, engines, and power batteries, with localized production of over 20 fuel and electric models, and will see the 5 millionth vehicle roll off the production line in 2024.
At the same time, Mercedes-Benz gradually formed a dual-engine structure with Beijing and Shanghai, possessingover 2000 expertsthe R&D layout, becoming the largest and strongest R&D network of Mercedes-Benz outside Germany.
However, according to the 2024 financial report previously released by Mercedes, the annual revenue was145.94 billion euros (approximately 1.1 trillion yuan RMB), a year-on-year decrease of 4.5%.
Among them, in 2024, Mercedes-Benz carsThe sales in China were 683,600 units, a decrease of 7% year-on-year., is the single market with the largest global decline for Mercedes.
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