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Puma and RE&UP Company will promote circular textile solutions to support the development of sustainable fashion.

Clothing Bang 2025-03-28 14:28:35

Puma has established a partnership with RE&UP, taking another step towards its 2030 vision of having 30% of the polyester fabrics in its apparel made from fiber-to-fiber recycled materials.

This multi-year collaboration aims to scale up circular textile solutions.

Puma said that the initiative will enable textile waste to be transformed into RE&UP's next-generation recycled cotton fibers and recycled polyester flakes.

To expand its sustainable development practices, Puma plans to introduce the RE:FIBRE project to the Americas, incorporating RE&UP's recycled materials into its regional production network.

The collaboration between these two entities reflects their shared commitment to promoting sustainable development in the textile industry.

This also aligns with Puma's "Vision 2030" sustainability goal, which emphasizes circularity.

By 2030, Puma has set a goal to incorporate recycled polyester fabrics obtained through fiber-to-fiber recycling processes into 30% of its apparel collection, while planning for 20% of its cotton fabrics to be sourced from recycled materials by the end of this decade.

The company aims to introduce second-hand resale and product repair service options in certain specific markets, and plans to gradually achieve 100% use of recycled polyester fabrics.

Through its RE:FIBRE project, Puma has also increased its investment in textile recycling, producing millions of football jerseys with an increasingly higher proportion of recycled textiles.

This project focuses on reusing polyester textile waste, such as factory offcuts, defective products, and old clothes, as the primary raw material for producing new textiles.

RE&UP supports the RE:FIBRE project by supplying next-generation raw materials, helping PUMA reduce its reliance on recycled polyester from bottle flakes.

RE&UP Company stated that their commitment to expanding comprehensive recycling efforts globally is based on the success of their previous collaborations.

Howard Williams, Global Director of Innovation for Apparel and Accessories at PUMA, stated: "As part of our 'Vision 2030' goals, we aim to have 30% of the polyester used in our clothing derived from fiber-to-fiber recycling by 2030. Our collaboration with RE&UP opens up exciting possibilities for integrating recycled materials that match the quality of virgin materials into our products. These materials not only deliver the performance we require but also help us achieve our circularity objectives."

RE&UP's recycling technology can process a wide range of textile materials, including post-consumer and industrial production waste, as well as complex blended materials like polyester-cotton and polyurethane elastic that are difficult to recycle.

RE&UP Company uses 100% renewable energy and adopts cutting-edge technologies such as decolorization processes, setting new standards for sustainable and low-impact regenerated textile fibers.

Özgür Atsan, Chief Commercial Officer of RE&UP, stated: "We are proud to elevate our collaboration with PUMA to a new level based on the existing partnership in the RE:FIBRE project. PUMA, as one of the most forward-thinking brands in the industry, shares our vision of narrowing the gap in the field of recycled materials."

"Our products' verified quality, ability to handle various textile compositions, annual capacity of 80,000 tons, and our commitment to using renewable energy all reinforce our mission to produce next-generation materials and establish recycling as the standard in the textile industry. We are proud to define our products as next-generation materials because they are designed to meet the needs of the next generation of the textile industry."

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Puma and RE&UP Company will promote circular textile solutions to support the development of sustainable fashion.

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