Profit Decline: Great Wall Motor Releases Financial Report

On August 30, Great Wall Motors released its performance report for the first half of 2025. The financial report shows that in the first half of 2025, Great Wall Motors achieved operating revenue of 92.335 billion yuan, a year-on-year increase of 0.99%; net profit attributable to shareholders of the listed company was 6.337 billion yuan, a year-on-year decrease of 10.21%; net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 3.581 billion yuan, a year-on-year decrease of 36.39%.

Regarding the changes in the 2025 semi-annual performance report, Great Wall Motors previously explained: "During the reporting period, the company launched a new product cycle, achieving year-on-year growth in sales volume and operating income. At the same time, we accelerated the construction of new direct-to-user channel models and increased investment in the launch promotion and brand enhancement of new models and new technologies, which led to fluctuations in net profit." By the end of the first half of the year, Great Wall Motors' total assets stood at 222.127 billion yuan, representing a 2.02% increase compared to the same period last year.

As of now, Great Wall Motors owns five brands: Haval, WEY, TANK, ORA, and Great Wall Pickup, with products covering categories such as SUVs, sedans, pickups, and MPVs. According to data, in the first half of 2025, Great Wall Motors achieved cumulative sales of 569,789 vehicles, representing a year-on-year increase of 1.81%. Among them, cumulative sales of new energy vehicles reached 160,414 units, and overseas markets accounted for cumulative sales of 197,658 units. In terms of sub-brands, Haval recorded cumulative sales of 321,427 vehicles, a year-on-year growth of 7.24%, remaining the most important sales pillar for Great Wall Motors. The premium brand WEY achieved cumulative sales of 34,494 vehicles. Thanks to the launch of the new Lanshan model, its sales surged by 73.62% year-on-year, making it the brand with the highest year-on-year sales increase under Great Wall Motors.

Compared to the Haval and Wey brands, the Ora and Tank brands experienced a decline in sales in the first half of the year. Ora’s cumulative sales in the first half of the year dropped by 56.19% year-on-year to 13,908 units. Ora is Great Wall Motors’ pure electric brand, with current models including the Ora Good Cat, Ballet Cat, and Lightning Cat, among which the Ora Good Cat is the main sales driver. As for the Tank brand, its cumulative sales in the first half of the year fell by 10.67% year-on-year to 103,660 units. Previously, the Tank brand had maintained strong market growth, but as the off-road segment becomes more crowded, Tank is also facing sales pressure. For example, BYD’s Fangchengbao brand has quickly seized market share by launching models such as Bao 5 and Bao 8 based on its DMO Super Hybrid Off-road Platform, leveraging their cost-effectiveness, and later introduced the Titanium 3 and Titanium 7 models. In addition to the above brands, Great Wall Pickup’s cumulative sales in the first half of the year reached 96,228 units, a year-on-year increase of 4.69%.

Overall, although Great Wall Motors’ cumulative sales increased in the first half of the year, compared with automakers such as BYD and Geely, Great Wall Motors is in urgent need of “acceleration” in its transition to new energy vehicles. At present, the Haval brand still leads among Great Wall Motors’ various brands. Since entering 2025, Haval has launched a number of refreshed products, including the new generation Haval Xiaolong MAX, the 2026 Haval Menglong PHEV, the facelifted second-generation Big Dog model, and the new second-generation Haval H9. Among them, the facelifted second-generation Big Dog has been officially renamed Haval Big Dog PLUS. The new car continues to adopt a boxy exterior design, with upgraded and optimized interior and exterior details and configurations. In terms of power, it offers a variety of options including 1.5T gasoline, 2.0T gasoline, and 1.5T Hi4. The new car has a limited-time pre-sale renewal price starting from 112,800 yuan and will be launched in mid-September. In addition to the Haval brand, the new...Tank 500( | | The new models are set to be launched at the end of this month, offering options of 3.0T gasoline, 2.0T Hi4-T, and 2.0T Hi4-Z powertrains, with prices starting from 335,000 yuan. The all-new Weipai Gaoshan 7 has already been showcased at the 2025 Chengdu Auto Show. This vehicle features a 2+2+3 seating layout and is equipped with a 1.5T Hi4 performance version powertrain. It will go on presale on September 10th. The release of more new products in the future may boost the sales of Great Wall Motors.