As a pioneer in the industry, Jianfa Pulp & Paper's "JYTPaper" platform has taken the lead in launching China's first carbon footprint accounting platform that runs through the entire pulp and paper industrial chain, marking a milestone event in the pulp and paper industry's exploration of green transformation - this not only represents the first breakthrough in carbon footprint tracking and management in the pulp and paper sector but also demonstrates Jianfa Pulp & Paper’s role as a state-owned enterprise in advancing and implementing its ESG strategy!

Figure 1: Scene of the signing ceremony for the Carbon Footprint Accounting Platform release.

Pulp and Paper Industry Milestones: Full Chain Connectivity, A "Digital Ruler" Measuring Green Value

"The carbon footprint accounting platform is the first domestic system platform that adopts the China-Europe content consistency standard to conduct carbon accounting for the entire industrial chain of pulp, paper, and paper products. It can complete carbon footprint accounting for the entire life cycle of products, including forestry planting, pulp and paper production, and paper packaging and products. This not only promotes the green transformation of China's pulp and paper industry and aids in achieving the 'dual carbon' goals, but also serves as an important tool to break green trade barriers (such as the EU carbon tariff) and enhance the green discourse power of Chinese manufacturing."

Previously, Jianfa Pulp & Paper participated in the development of an environmental footprint accounting standard jointly formulated by domestic and international representative enterprises from sectors such as pulping and papermaking, maritime transport, paper-making chemicals, paper packaging, and products. This standard is currently the only one in China that has achieved content consistency and mutual recognition of reports with EU standards. Based on this standard, Jianfa Pulp & Paper pioneered the provision of carbon footprint accounting services through the "Papeasy" platform, launching China's first carbon footprint accounting platform. It has realized precise carbon emission calculations across the entire lifecycle of pulp, paper, and paper products, marking the first instance of carbon footprint accounting in the entire industry. This can be considered a milestone event for China's pulp and paper industry.

Figure 2: JIANYA Pulp & Paper Group Participates in the Development of Full Life Cycle Carbon Footprint Calculation Standards

The carbon footprint accounting platform provides a professional and standardized carbon accounting reporting solution for the global pulp, paper, and paper products industry, transforming the concept of "carbon footprint" into a quantifiable, traceable, and visual product symbol. This initiative is a proactive response from China's pulp and paper industry under the dual pressures of the global carbon neutrality trend and the green trade barriers in international trade, utilizing digital means to uniformly promote environmental footprint management, measure the green value of Chinese pulp and paper, and offer a "Chinese solution" for the low-carbon transformation of the global pulp and paper industry chain.

The Future is Here: From Chinese Standards to Global Vision

Subsequently, the carbon footprint accounting platform will gradually go live on platforms such as "Paper Source Network" and will gradually extend its reach throughout the pulp and paper ecosystem, providing strong digital support for enterprises' green transformation.

As a pioneer in the green transformation of China's pulp and paper industry, C&D Pulp & Paper has always integrated the "dual carbon" goals into its development genes. From being the first to build an industrial internet platform by taking "EasyPulp" and "PaperSourceNet" as the core to unblock supply chain bottlenecks, to participating in the formulation of carbon accounting standards, every breakthrough demonstrates the responsibility of a state-owned enterprise—not only as a creator of business value but also as a guardian of ecological civilization. In the face of the global carbon neutrality wave, C&D Pulp & Paper will continue to use "EasyPulp" and "PaperSourceNet" as fulcrums, transforming its more than 30 years of industrial accumulation into an empowerment engine for full-chain carbon reduction. This will promote the green transformation of small and medium-sized enterprises from "individual combat" to "full-chain win-win," continuously deepening the integration of AI, big data, and industrial scenarios, driving the green upgrade of the pulp and paper industry with "new-quality productivity." We will firmly implement the ESG strategy and join hands with global partners to build a sustainable future!

Shanghai Pulp Week 2025 Annual Conference

The Shanghai Pulp Week 2025 will be held in Shanghai from March 19-21, and it is one of the international events for the global pulp and paper industry.

The theme of this year's Pulp Week is "New Pulp-Paper Relationship and Global Pulp Market Landscape." It focuses on the continuous growth of pulp production capacity and the acceleration of pulp-paper integration. Economists, leaders from major pulp and paper enterprises, industry organization leaders, experts from research institutions, industry specialists, and seasoned market professionals are invited to speak, engage in dialogue, and interact at the event. They will assess trends and directions, propose measures and suggestions, and continue to guide the global pulp market towards "balanced, stable, and sustainable" development, contributing to the establishment of a more robust and green pulp-paper industry ecosystem.

In the future, C&F Pulp & Paper Group will continue to promote the digital transformation of the pulp and paper industry supply chain together with its subsidiary Baijing Digital Technology. By leveraging an industrial internet platform as a link, we will connect upstream and downstream scenarios and resources, achieving “sharing,” “coexistence,” and “mutual progress.” Upholding our original aspiration to serve customers and benefit the industry, we will continuously deepen our expertise and work collaboratively with partners to move forward unceasingly and thrive indefinitely!