International titanium dioxide giant Tronox Holdings has launched a bluish tone titanium dioxide pigment that provides excellent coloring strength, processability, and color stability in plastics.

Tronox states that the TiONA 233 pigment is designed to meet the demanding requirements of the plastics industry, offering unparalleled performance and reliability. This hydrophobic blue-shade pigment is classified as a semi-durable masterbatch and compound product, providing optical efficiency, dispersibility, and processing performance. The semi-durable treatment of the product is designed to impart color stability and UV resistance, ensuring lasting protection against UV degradation.

The pigment is produced in Australia by Tronox, a company headquartered in Stamford, Connecticut, which is a world-leading integrated manufacturer of titanium dioxide pigments.

TiONA 233 is recommended for the evaluation of high utility and general-purpose, semi-durable compounds and masterbatches; polyolefins (both internal and external); engineering polymers requiring resistance to discoloration; flexible and rigid packaging; agricultural films; and footwear.