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Great Wall Chairman Tang Haifeng has made a military order: China lacks high-end commercial vehicles, and Great Wall will benchmark against Scania.

Fast Technology 2025-03-28 11:01:18

Fast Technology, March 28 - Recently, at the China Electric Vehicle Hundred People Meeting, Tang Haifeng, chairman of Great Wall Commercial Vehicles, pointed out that...China is not lacking in commercial vehicle enterprises, but it lacks high-end commercial vehicle products. He stated that Great Wall will benchmark against international high-end brands.

It is reported that recently, Great Wall Motors held the Hi4-G technology co-creation release conference, officially launching the Hi4-G super intelligent hybrid system.The Great Wall heavy-duty truck equipped with the Hi4-G system will directly compete with imported brands such as Scania.

It is worth noting that commercial vehicles have always been seen as a "barometer of the macro economy."

According to data from the China Association of Automobile Manufacturers (CAAM):In 2024, China's commercial vehicle sales fell by 3.9% year-on-year to 3.873 million units.

New energy and exports have become highlights, among which the domestic sales of new energy commercial vehicles increased by 28.9% year-on-year to 532,000 units, with a penetration rate rising to 17.9%.The export of commercial vehicles increased by 17.5% year-on-year, reaching 904,000 units.

In 2024,Great Wall Motors ranks ninth in the domestic sales of commercial vehicles, with sales of 177,100 units, a year-on-year decrease of 12.5%, and a market share of 4.57%.

According to media reports, looking at the breakdown by category, trucks (also called freight vehicles)In 2024, Great Wall Pickup's domestic terminal sales reached 130,869 units, a year-on-year decrease of 18.1%.

However, from the perspective of market share, Great Wall Pickup's domestic market share in 2024 is 47.54%, a decrease of about 1.8 percentage points compared to 49.33% in the same period last year.

It is worth noting that, in terms of overall sales, there is insufficient domestic terminal demand.Exports have accounted for 45% of pickup truck sales in 2024, and overseas business has become a crucial factor in the competition among pickup manufacturers.

According to the wholesale data from the Passenger Car Association of the China Automobile Dealers Association,In 2024, the wholesale sales of Great Wall pickups amounted to 177,100 units, a year-on-year decrease of 12.5%, with a market share of 34.32%.

Compared to the domestic market, nearly every two pickups sold are Great Wall pickups.After adding export sales, it has become that for every three pickup trucks sold, one is a Great Wall pickup.The dominance of Great Wall pickups has declined.

Based on the above data analysis, the strategy proposed by Tang Haifeng, Chairman of Great Wall Commercial Vehicles, to align with international high-end brands is as follows.Or the choice made under the intense market competition and the differentiated development of the Great Wall brand.。

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Great Wall Chairman Tang Haifeng has made a military order: China lacks high-end commercial vehicles, and Great Wall will benchmark against Scania.

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