From Users, to Users: Decoding the Underlying Code for Dreame's Comprehensive Growth

A "seed" of technological innovation ultimately grew into a lush "forest" in the fields of cleaning appliances and major home appliances. The notion of technological innovation driving new productivity has been concretized at this moment.

In recent days, at the Shanghai New International Expo Center, the vast exhibition hall has been bustling with people, as if the entire population of Shanghai had poured in. The surging crowd stirs up the "spring waters" of the spring home appliance market, and at this moment, "people are the primary productive force" receives its most vivid interpretation.

Located in Hall E1, Dreame has become the focus of media outlets such as Shanghai Home Appliances Network and audiences. Recently, Dreame has been making frequent moves, not only launching new products like the T50 Ultra flagship floor washer but also entering the high-end smart home appliance market from the cleaning appliance sector, attempting to build a brand-new whole-house smart home ecosystem. How did this brand, which has been established for less than 8 years, quickly rise to become the industry leader and frequently take the lead? What kind of huge waves will it stir up in the cleaning appliance and even the entire home appliance industry?

 

A "One Gives Birth to All" Technology Narrative

The starting point of Dreame traces back to 2017 or even earlier. The founder and CEO of Dreame, Yu Hao, is one of the earliest quadcopter drone developers in China and the inventor of the tricopter drone. Since 2015, the initial team of Dreame has been tackling the high-speed digital motor technology with a speed of 100,000 RPM, breaking the monopoly of foreign giants within two years and quickly establishing its own "moat." Meanwhile, Dreame gradually built up two core technological systems: the "heart" - high-speed digital motors, and the "brain" - intelligent algorithms, making significant advances into fields such as robotic vacuum cleaners, smart floor washers, cordless vacuum cleaners, and high-speed hair dryers, achieving remarkable results.

It is worth noting that Dreame chose a path from the beginning that was distinctly different from many of its peers: to pursue a high-end route. Dreame believes that only by aiming for long-termism and building a premium brand capable of transcending time cycles can one truly navigate through the highly competitive "red ocean" and lead the development of the industry. Thanks to this high-end strategy, Dreame has achieved comprehensive growth in both sales and quality within a relatively short period. According to data from All View Cloud, Dreame Technology became the top-ranked online cleaning appliance brand in China in 2024, showing an overall upward trend in efficiency, premium positioning, and market share: Dreame's robotic vacuum cleaners ranked first in online sales above 5000 yuan, and its wet-dry vacuums have firmly held the top position in the online high-end market above 3000 yuan.

Blossoming domestically and fragrant abroad, the popularity of Dreame has spread overseas. In Europe, Australia, North America, Southeast Asia, and many other places, not only have sales continued to grow, but it has also repeatedly topped local sales charts. For example, from January to December 2024, Dreame's robotic vacuum cleaners held a No.1 market share in Germany, France, Poland, Singapore, and other places, while its floor washing machines held a No.1 market share in Vietnam, Thailand, Malaysia, and other places. In many regions, it achieved a "cliff-like" first place, including some international high-end markets that are daunting for Chinese brands.

However, it is clear that Dreame's ambitions do not stop there. By 2025, Dreame will replicate its accumulated core technologies and successful experiences in the cleaning appliances sector to the major home appliances track. At the AWE 2025 exhibition in March, Dreame's high-end smart kitchen appliances made a grand debut. New products such as the Dreame range hood equipped with shell-pattern bionic fluid noise reduction technology, the Dreame dishwasher featuring an exclusive original patented bionic eagle-wing deep-cleaning technology, and the Dreame ultra-speed micro-steam oven with high-speed intelligent circulation temperature control technology showcased Dreame's boldness and strength in expanding into new fields.

Among them, people have found that the two core driving forces of "heart" and "brain" gradually formed by Dreame have been well "transferred" to the field of large home appliances. High-speed digital motors and intelligent algorithms are core technologies needed for large home appliances. At the same time, technologies such as fluid mechanics and bionics involved in range hoods, dishwashers, and steam ovens can also be "fed back" into cleaning appliance products, thus achieving the ideal effect of "technology compounding."

A "seed" of technological innovation has ultimately grown into a lush "forest" in the fields of cleaning appliances and major home appliances. This is what it means for technological innovation to drive new forms of productivity, made tangible at this moment. However, this is not the entirety of the Dreame-style breakthrough.

 

a user-led technological revolution

The growth code of Dreame starts with a deep insight into user needs.

Within Dreame, they have adopted an exclusive NPS research method and innovated a unique "Ten-Step User Insight Methodology." From user research to the final product launch, through ten major stages including user research, big data questionnaires, potential/precise research, and internal testing, they gain a deep understanding of consumer needs. For this purpose, Dreame has also specifically established a Consumer Insights Center, systematically conducting in-depth visits and user research, collecting product feedback, in order to provide users with better products and experiences.

 

Users not only participate in demand mining but also directly determine the direction of technology. Through methods such as the "bubble algorithm," 80%-90% of the features in new products are decided collectively by users. By co-creating with users, solutions are developed that truly address user pain points and meet real user needs.

Dreame believes that a good product should be an effective innovation that consumers can understand. Therefore, Dreame focuses more on solving the real pain points of users. Traditional range hoods have long faced the dilemma of not being able to achieve both high suction power and quiet operation. Dreame took this as a breakthrough point, integrating principles of aerodynamics and bionics from aircraft design, achieving a large suction power of 30m³/minute and a wind pressure of 1200Pa, while still maintaining a noise level of only 53db during operation, which is about the volume of two people talking softly indoors. This is precisely the kind of effective innovation that Dreame emphasizes, combining technology development with user needs.

Dreame always starts from the user's perspective, with a philosophy that puts users first, which has led to its commercial success. As a "user enterprise," users are Dreame's most important asset, and it continuously strengthens user stickiness through refined operations. As of February 28, 2025, the total number of members across all channels for Dreame has exceeded 11 million, and it has served over 21 million households in the global market.

Similarly, in the overseas market, Dreame implements a similar "user-centric" strategy. Dreame promotes a "one city, one approach" strategy, customizing product solutions based on the characteristics of each region and market, adopting localized operations as appropriate, continuously improving the layout of online and offline channels, with physical stores in over 100 countries and regions, exceeding 6,000 in number.

From deep user insights, full-chain user co-creation, and effective innovation, to精细化运营用户以及在全球推行本土化策略，追觅的技术创新始终密切围绕用户而展开。正如追觅一直强调的，通过最好的技术，打造最好的产品，为用户带来最好的生活体验。 精细化运营用户以及在全球推行本土化策略 ->精细化运营用户以及在全球推行本土化策略 追觅的技术创新始终密切围绕用户而展开 -> the technological innovation of Dreametech always closely revolves around users. 正如追觅一直强调的 -> As Dreametech has always emphasized, 通过最好的技术，打造最好的产品，为用户带来最好的生活体验 -> through the best technology, create the best products, and bring the best living experience to users. Corrected and complete translation: From deep user insights, full-chain user co-creation, and effective innovation, to refined user operations and the global implementation of localization strategies, the technological innovation of Dreametech always closely revolves around users. As Dreametech has always emphasized, through the best technology, create the best products, and bring the best living experience to users.

 

User demand leap and pursuit breakthrough

The debut of Dreame's high-end smart ecosystem not only provides the industry with a model for breaking out of internal competition but also redefines the value standards of high-end home appliances: true innovation always starts with the user and ends with the experience.

Currently, with the rapid rise of AI, communication, cloud computing, and motion control technologies, users' home appliance and furniture consumption is also continuously upgrading towards intelligence, high-end, and ecological directions. Home appliances need to "understand needs and be able to think," capable of联动协作with other products, and are becoming increasingly exquisite and attractive in appearance, bringing multiple values such as functionality, aesthetics, and emotional appeal to users. Note: The phrase "联动协作" was not directly translated as it appears to be a specific term or concept that may require context for an accurate translation. If you'd like it translated, please provide more context or clarify if a direct translation (e.g., "interact and collaborate") is acceptable.

The breakthrough path of Dreame perfectly aligns with this trend of demand evolution. Its growth trajectory is gradually becoming clear before us: a new business model built on the foundation of technological compounding, through user co-creation, and by constructing an ecological closed loop. In this model, Dreame demonstrates to us the underlying logic of comprehensive growth, where the user is both the starting point and the end goal. Technology can only truly create value when it returns to the user.

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