40 Million! A Tier 1 Giant's New Wholly Owned Subsidiary Lands in Shanghai

On September 2, Faurecia made another move in its automotive seating business in China with the official establishment of Faurecia Automotive Seating Systems (Shanghai) Co., Ltd. The new company has a registered capital of 40 million yuan and is positioned as a large enterprise. Its registered address is located in the Minhang District of Shanghai, where Faurecia's China headquarters is situated. The business direction focuses on "marketing + R&D" and does not involve production manufacturing.

This is Faurecia’s third seat-related enterprise established in the Shanghai area. Industry analysts believe that its establishment is directly related to Faurecia’s expansion of its local business in Shanghai, and it is especially likely to meet the supporting needs of nearby OEMs.

Faurecia's three seat companies in Shanghai: differentiated positioning, covering "production + support + research and sales"

Faurecia's three seating companies in Shanghai have clearly defined roles, forming a complementary layout that fully covers the key segments of the automotive seating industry chain.

Shanghai Faurecia Automotive Seating Co., Ltd. (Pudong): An integrated core base for production and sales

As Faurecia's first seating company in Shanghai, this enterprise is located in the Pudong New Area, with its business centered on "production and manufacturing" — covering the production and assembly of automotive seats, while also selling self-produced products and providing after-sales service and technical consultation. In terms of equity structure, Faurecia holds 55% and Shanghai Dongchang holds 45%, making it an early "production and sales hub" for Faurecia's layout in the Shanghai region.

2. Faurecia (Shanghai) Automotive Parts Co., Ltd. (Lingang): Focusing on mainstream model support

The second company is located in the Lingang New Area and is wholly owned by Faurecia. Its business directly connects with the core models of mainstream automakers — it has been clearly designated to undertake the seat assembly and frame assembly for the Tesla Model Y, as well as seat support for the IM LS9 model. Its "Lingang location" aligns geographically with the Tesla Shanghai Gigafactory and other OEMs like IM, fully reflecting the principle of "proximity supply" in the automotive parts industry.

3. Newly Established: Faurecia Automotive Seating Systems (Shanghai) Co., Ltd. (Minhang): A New Pivot Driven by Research and Sales

The newly established third company is located in Minhang District (the location of Faurecia China's headquarters) and deliberately avoids the manufacturing segment, focusing instead on "R&D + marketing." This positioning not only forms a "R&D, production, and marketing" synergy with the first two companies but also leverages headquarters resources to quickly respond to market demands, providing more localized technical R&D support and marketing services especially for Shanghai-based OEMs.

New Company Establishment Logic: Proximity-based support + serving local clients such as IM Motors, resulting in a more rational industrial layout.

Industry insiders point out that the automotive seat industry is highly reliant on "local supporting"—OEMs typically prioritize local parts suppliers to shorten the supply chain and reduce logistics costs. Faurecia's establishment of a third seating company in Shanghai is precisely to strengthen local business ties, especially to better serve OEM clients based in Shanghai.

The recently unveiled IM LS9 model at the Chengdu Auto Show is one of the key signals. This model is the first in its segment to introduce "4D mechanical massage seats," which are jointly developed by MoXin Intelligent and FORVIA Group (parent company of Faurecia). It is worth noting that both MoXin Intelligent and the OEM, IM Motors, are based in Shanghai, while Faurecia is also strengthening its "R&D + marketing" presence in Shanghai. This enables more efficient alignment with the seat development needs of new models like the IM LS9, as well as quick response to subsequent orders and marketing services, further consolidating partnerships with local clients.

From an overall layout perspective, Faurecia has established a complete local service chain through its three Shanghai seating companies, featuring "Pudong manufacturing, Lingang vehicle model support, and Minhang research and sales support." This setup not only meets the local supporting needs of core clients such as Tesla and IM Motors but also lays the foundation for future expansion of its seating business in Shanghai and surrounding areas.