No heavyweight new cars at guangzhou auto show? the truth is not so

After the Chengdu Auto Show and the traditional sales peak season of "Golden September and Silver October," time quickly moved on to the Guangzhou Auto Show.

The Guangzhou Auto Show, as one of the four major A-class auto shows in China, has always been a barometer of the Chinese automobile market. It serves both as a summary of the current year and an outlook for the next. Additionally, considering the influence of the South China market where Guangzhou is located, the successful hosting of each Guangzhou Auto Show significantly impacts regional economic stimulation and the Chinese automotive industry.

In addition, as 2025 marks the conclusion of the country's 14th Five-Year Plan, China's automobile industry is showcasing a comprehensive leap from "scale-driven" to "technology-driven" as a "leader" to the world. At this critical historical juncture, the 23rd Guangzhou International Auto Show will be grandly held from November 21 to 30, 2025, at the China Import and Export Fair Complex, under the theme "New Technology · New Life." It will bring together global automotive industry forces to jointly inaugurate a new chapter of smart mobility.

And at such a grand auto show, how could new cars be absent as support?

Therefore, whether from a more practical sales perspective or as an opportunity to showcase brand strength, car companies have no reason to miss such a platform to "flex their muscles." Even though in recent years there has been a notion that "car shows don't seem that important anymore," it does not prevent car companies from gathering by the Pearl River to compete and display their innovations.

From the current information, this year's Guangzhou Auto Show features 93 global debut vehicles, with new energy models accounting for 58% of all exhibited cars, further exemplifying the theme of "New Technology · New Life." There are many highly competitive products presented, whether from independent brands or joint ventures.

01Independent brands: know that everyone loves SUVs.

First, let's look at independent brands.

At this year's Guangzhou Auto Show, most of the standout models from domestic brands are new energy vehicles. The concentrated debut of new energy vehicles is a significant part of the recent Guangzhou Auto Shows and the overall transformation of the auto market—from the gradual introduction of new energy vehicles to their comprehensive rollout. Behind this phenomenon is the fact that the penetration rate of new energy vehicles in the Chinese auto market has surpassed half, with the electrification path forging ahead relentlessly.

Among the lineup of heavyweight independent exhibition vehicles, SUVs have made a significant appearance. From the small SUV Leapmotor A10 and Changan Qiyuan Q05, to the large SUV Voyah Taishan, and the "boxy" mid-to-large SUV Chery iCAR V27... It seems that as the SUV market share approaches half, independent brands are eager to see what sparks "SUV + new energy" can create.

1. Leapmotor A10

The Leapmotor A10 is positioned below the Leapmotor B10. From the teaser images, the exterior of the new car adopts a family-style design, featuring a closed grille and three-section headlights at the front. The roof is equipped with a protruding lidar, giving the car a compact and agile appearance. The starting price is expected to be around 80,000 yuan, and it will be equipped with an all-electric power system. It is anticipated to compete with models such as the BYD Yuan UP and Geely Xingyuan.

The approach of equipping it with LiDAR is particularly significant because it will accelerate the adoption of intelligent driving assistance technology in compact SUVs, potentially forcing the entire industry to rethink the balance between cost and features.

Leapmotor has always demonstrated the capability of precise positioning in niche markets by improving its product lineup in the mainstream price range of 50,000 to 150,000 yuan. Its market performance will influence the decisions of peers regarding the allocation of features. The emergence of the Leapmotor A10 is both a continuation of Leapmotor's strategy and an indication of its intent to accelerate the breakthrough in the compact SUV market structure.

2. Chery iCAR V27

The new car is positioned as a mid-to-large SUV. From its design and technical approach, it will enter the market with a combination of "retro rugged style + range-extended electric," reflecting the exploration of differentiated competition by independent brands.

Considering that the pure electric route still faces infrastructure constraints at present, range extension technology provides a practical and feasible transition solution. The product definition of Chery iCAR V27 demonstrates the keen grasp of market demand by independent brands, offering the industry a new approach to product differentiation in the era of electrification.

3. Voyah (Lantu) Mountain

Although the Voyah (====) Taishan was launched on November 18th, it will undoubtedly continue to play the role of a traffic magnet at the Guangzhou Auto Show.

For Voyah, the launch of the Voyah Taishan signifies a new phase of collaboration between traditional automakers and technology companies. As the first model equipped with Huawei's QianKun ADS 4 assisted driving system, featuring four LiDAR sensors in the 400,000 RMB price range, it directly impacts the pricing structure of the high-end new energy vehicle market.

At the same time, the significance of this car lies in proving that intelligent driving configurations are transitioning from "luxury options" to "mainstream standard features," setting a new value benchmark for the entire industry.

Changan Qiyuan Q05

Another compact SUV, the all-new Changan Qiyuan Q05, is expected to be officially launched at the Guangzhou Auto Show. The new car will come standard with LiDAR across all models, continuing the strategic approach of "trickle-down configuration" adopted by independent brands.

Offering high-end intelligent driving hardware in the 100,000 to 120,000 yuan range may be difficult to achieve profitability in the short term, but it can quickly establish a brand's technological image. This forward-looking strategy reflects Changan's determination in smart transformation and indicates that intelligent configurations are rapidly penetrating mainstream price ranges, which will drive the technological popularization process in the industry.

5. Haobo A800

The Hao Bo A800, positioned as a mid-to-large sedan, will also be showcased at the Guangzhou Auto Show. The exterior had been revealed earlier, and the official interior of the new car will be announced at this year's Guangzhou Auto Show.

The current information indicates that this model is also equipped with a variety of Huawei technologies, such as HarmonyOS Cockpit 5 and QianKun Intelligent Driving ADS4. The vehicle length is 5130mm, and the wheelbase is 3020mm, which are exactly the same as the Bozhi 7. It is equipped with a 1.5T range extender system, a battery capacity of 35.027kWh, and a WLTC pure electric range of 178km.

6. XPeng X9 Super Extended Range Edition + Galaxy V900

The XPeng X9 Super Extended Range version is XPeng Motors' first extended range model, and it will also meet everyone at the Guangzhou home venue. This car is equipped with the Kunpeng Super Extended Range System, providing a total CLTC range of 1602 km and a pure electric range of 452 km.

As an MPV, the XPeng X9 Super Range Extender, with the addition of a fuel tank, exhaust, and range extender as core components, achieves a high space utilization through advanced design, while not compromising the cabin's passenger experience.

In addition to the MPV model brought by XPeng from the Pearl River Delta, Geely, coming from the Yangtze River Delta, also introduced the mid-to-large extended-range MPV Galaxy V900. The new vehicle offers 6-seat and 8-seat layouts, with a maximum pure electric range of 202 kilometers. It is equipped with a rooftop lidar supporting advanced driver assistance systems, and its design is also quite noteworthy.

02Joint ventures: Accelerating the transformation towards intelligence and electrification.

Compared to the "uniform" new energy vehicles of domestic brands, joint venture brands showcased upgraded fuel vehicles as well as new energy vehicles that accelerate the implementation of intelligent and electrification achievements.

Buick Enclave Avenir

Zhijing Shijia is a flagship mid-to-large MPV created by Buick, positioned above the Buick Century.

Overall, the vehicle follows the design style of the Zhijing concept car, with a body length of 5260mm and a wheelbase of 3160mm. It features a passenger entertainment screen and a rear ceiling-mounted screen, and is equipped with the Xiaoyao Intelligent Driving System, including laser radar. There will be both a plug-in hybrid version and a pure electric version. The plug-in hybrid version is equipped with a 1.5T engine and motor, while the pure electric version has front and rear motors with a maximum power of 200KW and 130KW, respectively. The pure electric range is 601km and 632km.

The all-new generation Toyota RAV4.

The sixth-generation RAV4 from FAW Toyota will be unveiled at the auto show. The new car adopts the "Woodland Edition" design of the overseas Toyota RAV4, featuring the family-style "C" shaped headlights, giving it a more imposing overall design. However, compared to the overseas version, it lacks a roof rack and front spotlights. The new car will be available in three power systems: a 2.0L gasoline version, a 2.0L hybrid version, and a 2.5L hybrid version.

As one of the pioneers of urban SUVs, its arrival holds a certain significance as an industry benchmark. This vehicle is built on the TNGA-K platform, showcasing comprehensive advancements in intelligence and hybrid technology, reflecting the pragmatic strategy of traditional joint venture brands in their transition to new energy. The parallel advancement of its hybrid and plug-in hybrid versions offers a viable development path for joint venture brands facing the pressure of electrification—not blindly pursuing pure electric, but continuing to delve deeply into the field of hybrids.

9. Toyota Fortuner 7

The position of the BZ7 is a pure electric mid-to-large sedan, and GAC Toyota will bring the production version of the BZ7 to the Guangzhou Auto Show.

The new car features a dynamic exterior design with high recognizability, a length of 5130mm, and a wheelbase of 3020mm. It is equipped with Huawei HarmonyOS cockpit and Huawei Drive One electric drive system, capable of delivering a maximum power output of 207KW. The battery capacities are 71.35kWh and 88.13kWh, with CLTC pure electric ranges of 600km, 680km, 700km, and 710km, respectively.

Nissan Teana · Harmony Cabin

The all-new Nissan Teana will be unveiled at the Guangzhou Auto Show and will be launched on November 21st.

The new car's exterior has been slightly adjusted based on the current model, with minimal changes in size. The main upgrades are in the interior, featuring a larger horizontal central control screen and a more simplified cabin layout. The entire series comes standard with the Huawei HarmonyOS 5 system, significantly enhancing its intelligent features. The vehicle continues to market itself with the "big sofa" appeal and is powered by a 2.0T engine with a maximum output of 179KW.

11. Mercedes-Benz Electric CLA

The all-new all-electric Mercedes-Benz CLA is undoubtedly one of the most notable electric models at this auto show. The new car is built on the MMA all-electric platform and is equipped with an 800V high-voltage architecture, with a maximum power of 200kW, paired with a two-speed gearbox. It has a CLTC range of up to 866km.

The vehicle also boasts an ultra-low energy consumption of 12kWh/100km, meaning that the range reduction at high speeds can be kept within 10%, significantly enhancing the actual driving experience. The new car is also equipped with the Momenta intelligent assisted driving system, with high-end versions supporting urban navigation assistance functions. The debut of this new car also indicates that Mercedes-Benz's electrification technology is becoming increasingly mature.

In addition, the all-new generation of the Venza and the production version of the ID. ERA will also be showcased at the Pazhou Exhibition Hall, subject to "evaluation" by the media and audience.

Overall, at this auto show, joint venture brands are accelerating their transition to intelligence and electrification, with several new models bringing advanced driver assistance features into the mainstream price range. Independent brands continue to make efforts in the new energy sector, covering all market segments from entry-level to high-end.

From a technological iteration perspective, these car models exhibit significant advancements, with two major trends standing out. Firstly, the popularization of intelligent driving assistance, with models priced within 150,000 yuan now commonly equipped with LiDAR and advanced driver assistance features. Secondly, breakthroughs in range and energy replenishment. Therefore, when these popular models are showcased at the Guangzhou Auto Show, it can be anticipated that this year's event will be quite lively.