Amcor partners with ocean potion to launch sunscreen packaging

Amcor has partnered with Ocean Potion to create innovative packaging for a new mineral-based kids’ SPF 30 sunscreen lotion, using advanced printing technology.

Global packaging leader Amcor partners with Ocean Potion to create eye-catching composite tube packaging featuring intricate metallic foil and reflective design elements.

Amcor is a global leader in the development and production of responsible packaging solutions, and Ocean Potion is a producer of classic sunscreen and active lifestyle products. The two companies announced a collaboration on the packaging for Ocean Potion’s new 3.4 oz mineral kids SPF 30 sunscreen lotion.

Although Amcor and Ocean Potion have collaborated in the field of composite tubes for nearly a decade, Ocean Potion has once again approached Amcor to develop a new tube design as part of a line extension for a mineral-based zinc oxide sunscreen product specifically formulated for children's delicate skin. The Ocean Potion team envisions a high-reflective blue gradient on the lower half of the tube, evoking the effect of sunlight shining on ocean waves; the top yellow cap is intended to echo the Ocean Potion logo.

Overcoming Complex Printing Challenges

This stunning design brought with it multiple printing challenges, which Amcor and Ocean Potion worked together to overcome. Leveraging Amcor’s advanced printing capabilities and expertise in laminated tubes, the two companies developed a process involving multi-layer flexographic printing to create a blue gradation with a rippling, water-like texture. Flexographic printing uses flexible plates to produce high-quality graphics and text. All 12 stations on the printing press contributed to the tube’s colorful visual appearance. Although seams are often a challenge in tube forming when using metallic foils and inks, the two companies achieved a seamless 360-degree pattern. A clear overlaminate protects ink integrity and preserves the exquisite design, allowing consumers to enjoy a clean, premium look over time.

Zach Scheller, Product Line Director for Amcor North America's Rigid Packaging Solutions, said: "We were pleased to host the Ocean Potion team at our creative services studio in Evansville to help bring their vision for this line extension to life. As we worked together to finalize this tube design, we knew we had created something truly special. It's a refreshed look that's ready for summer sun fun."

Long-term cooperation

Ocean Potion General Manager Rasheda Jackson said, "Over the years Amcor has been an outstanding partner for us, and this collaboration on the new mineral sunscreen line extension is no exception. We value the creativity, flexibility, attention to detail and technical capability Amcor brings to every project. As families prepare to head outdoors, this intricate pattern will really stand out on store shelves."